About Us
we deliver value-driven results that set us apart
About Merlion Consulting
Founded in 2017, Merlion Consulting brings decades of enterprise technology and sales leadership experience to help companies accelerate their growth and digital transformation journey. Our name pays homag to Singapore’s iconic Merlion statue, where our founder’s international career flourished while leading Asia Pacific operations for global technology leaders.
Our Story
The Merlion, Singapore’s national symbol, represents the city-state’s humble beginnings as a fishing village and its ambitious transformation into a global business hub. This parallel of transformation and growth reflects our mission: helping businesses evolve and thrive in an increasingly digital world.
Our Expertise
We specialize in helping companies transform their:
- Strategic Planning & Business Development
- Sales Leadership & Team Building
- Partner Relationship Management
- Technology Integration & Digital Transformation
- Customer Experience & Service Solutions
Focus Areas
Our consulting practice leverages deep expertise in:
- AI & Machine Learning Solutions
- Cloud Computing & Digital Transformation
- Virtual Contact Centers & Customer Experience
- Enterprise Software Implementation
- Strategic Partnerships & Alliance Management
About Us
Michael McBrien
Leadership
Michael McBrien, Founder and Principal Consultant, brings over 20+ years of experience in delivering innovative solutions across the technology sector. His career spans leadership roles at industry giants including:
- Salesforce: Regional Vice President, Enterprise Sales
- Palantir Technologies: Strategic Global Accounts
- Genesys: Senior Vice President of APAC (Singapore)
- LivePerson: Vice President of Sales
- Alcatel-Lucent Enterprise: Senior Vice President of Sales and Operations APAC (Singapore)
- Alcatel-Lucent: Senior Vice President of Global Partnerships (Paris)
About Us
Jeff Gerson
Head of Project Management
Jeff Gerson leads the Project Management practice at Merlion Consulting, bringing over 25 years of expertise in delivering complex technical solutions and managing enterprise-scale implementations. With a strong background in SaaS, contact center technologies, and AI solutions, Jeff specializes in driving successful outcomes for mission-critical projects across financial services, healthcare, and technology sectors.
Jeff’s experience spans leadership roles at prominent organizations where he has built and managed high-performing professional services teams. His track record includes successful implementations of Salesforce, AI-powered solutions, and contact center technologies for Fortune 500 companies. With both a BS in Physics and Math from University at Albany and an MSEE from Stony Brook University, Jeff combines technical depth with strategic business acumen.
As a certified project management professional, Jeff brings particular expertise in:
- Strategic planning and program governance
- Complex systems integration
- International project delivery
- Client relationship management
- Cross-functional team leadership
- Technology transformation initiatives
Under Jeff’s leadership, the Project Management practice focuses on delivering exceptional value while ensuring seamless implementation of innovative solutions for our clients.
