Make a Big, Bold AI Commitment. Start Small. Build Fast.

Michael McBrien has spent thirty years at the 

front of every major technology wave in enterprise 

business — not watching from the sidelines, but 

implementing, selling, and leading adoption when 

the technology was still new.

First-generation LANs at Harris Lanier in the 

early 90s. One of the first large-scale voice 

recognition systems — 850 Sears locations running 

a voice-activated switchboard built on early 

machine learning. The first generation of OnStar 

for GM — connecting a contact center to a Hughes 

satellite and a 9,600 baud modem in the trunk 

of a Cadillac. The first generation of web-based 

banking systems.

Each wave, the same instinct: find where the 

technology creates real value for real 

organizations, and help them get there first.

AI is the biggest wave yet. And the playbook 

is the same: start with the job to be done, 

map the business model, find the highest-value 

place to start — then build from there.

That’s what Merlion Consulting does for CEOs 

and founders of mid-market companies who know 

they need to move on AI, but aren’t sure 

where to begin.